The idea of ‘call tracking’ may sound like something only covert government operatives should be attempting, but in reality there’s a wealth of information to be gained by recording and analyzing your business’s phone conversations.
From maximizing lead potential by refining attribution, to homing in on the correct target market, and even for use in evaluating customer service quality, the benefits of call tracking and call scoring are many and varied. Without it sales funnels are left with gaping holes, resulting in missed conversions and lost revenue. In other words, you lose out on getting and keeping potential customers’ business.
‘So why doesn’t every business use call tracking?’ you may be asking. Answer: because most businesses either aren’t aware of it, or don’t know how to implement it (which would make working with a trusted partner that does pretty invaluable!)
Here’s a look at some of the unique benefits call tracking can provide:
- Conversion Rate Increase: Call tracking reduces lead leakage and helps potential customers become actual While the consumer journey often starts online, many sales are actually finalized in-store or over the phone. By not tracking phone calls, you are missing crucial insight that can help close more sales, schedule more appointments, or bring customers through your door.
- Campaign Targeting Improvements: Call tracking is an excellent tool for tweaking your marketing efforts to ensure you are reaching the right consumers. Listening to phone calls provides great insight into the demographics and needs of the consumers you are reaching. Perfect example: if you’re running a marketing campaign and the attributes you’re using are too broad or focused on the wrong areas, that’s nothing more than wasted money.
- Customer Service Evaluation: An excellent way to measure, evaluate, and probably improve your business’s customer service is through call tracking. Was the caller greeted pleasantly? Did they wait on hold too long? Do employees handle calls so that quality information is consistently obtained? The leads may be flowing in, but if they’re not being handled properly they might as well have never existed. On the other hand, if an employee or answering service routinely handles calls in a high-quality way, it very likely results in new customers or repeat business almost every time.
Now for some good news: if you have a TRM website as part of your marketing package, call tracking is automatically included! But if you have any questions about how it works or what you can do with it, don’t hesitate to get in touch with us. And of course, if you don’t have one of our websites, take a look at what you’re missing.