COVID’s Second Shoe + the Outdoor Power Equipment Industry
Exactly twelve months ago True Radius Marketing was analyzing data daily attempting to understand when consumer demand would come to a halt due to the
Sheltering in Place and What it Means for the OPE Industry
Shelter in Place New phrases and terminology, like “Shelter in Place” seem to be popping up daily. On the surface, they seem straight forward, but
Turn Lemons into Lemonade
When given lemons it’s time to make lemonade. We wish TRM had the resources to produce vaccines, but we don’t. What we can do is
10 Big Ideas for Small Business Owners during COVID-19
Just because your business may either be temporarily closed or experiencing slow days due to the virus, that doesn’t mean there aren’t ways you can
Why is Social Media Important?
Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide.
Call Tracking: Less NSA-style Spying, More Avoiding the Loss of BIG Opportunities
The idea of ‘call tracking’ may sound like something only covert government operatives should be attempting, but in reality there's a wealth of information to
How to Reach Your Audience With Digital Advertising
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on
The Dos and Don’ts of Customer Service
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who
Granting Access to Your Facebook Page
As a TRM customer who’s signed up for a social media package, we’ll be requesting permission to access your Facebook page, and you’ll have to
TRM’s Marketing Toolbox Part 1—Getting Eyes on the Prize (Your Website)
Not to toot our own horn, but at TRM we’re pretty pleased with the websites we make. They look good, they work well, and based