Email Marketing in the Age of Social Media
Email is 40 times more effective at acquiring new customers than Facebook and Twitter.
McKinsey iConsumer Survey
There are more than 2.6 billion email users worldwide, almost twice the number of daily active Twitter and Facebook users combined. The biggest difference between sending an email versus a social post is that subscribers can only engage with your email if it makes it to their inbox, whereas you hope to send a tweet or post an update during an optimized window of time for maximum exposure. But even in the most cluttered inbox, the email itself has a longer shelf life than any instantaneous social post.
5 Online Basics Your Business Needs to Survive
If you want to build a reputation for your business, there are some online basics you’ll need to put in place. Here are the bare-minimum features every modern business should have:
- A Website
- A Social Media Presence
- A Base of Local Citations
- Regular Updates
- Easy Contact Options