Search Engine Marketing
Local SEM optimized to drive qualified OPE traffic. Our paid search customers benefit from active campaign management, monthly strategy reviews and real-time reporting. Reach your target audience at the right time, on the right device with the right message.
Premium Display
& Remarketing
Banner Ads
You can reach in-market customers across millions of news, weather, and sports websites with our interactive and high-converting premium banner ads. First-party and third-party data are used to identify in-market shoppers.
Geofencing
Through geofenced campaigns, you can target specific events, tradeshows, competitive locations or growth opportunities to maximize
your reach.
Content & Creative
Keep your creative and offers fresh with our custom creative solutions. Our digital marketing experts and rock star designers work with businesses to create consistent and creative messages across all
marketing channels.
Why Digital Marketing?
Most outdoor power equipment buyers use online sources during their shopping process. They are researching mowers, trimmers, blowers - searching for deals, browsing social media, and viewing inventory online. Search Engines, such as Google, are the main way consumers start their shopping process. If you don’t allocate a portion of your marketing budget to Digital Advertising, you’re likely to miss out on capturing the interest of those online shoppers.
What is Search Engine Marketing?
Search Engine Marketing (also known as SEM, Paid Search, Pay-per-click, Google Ads, etc…) involves paid ads on search engines (like Google) that promote traffic to your website. These ads are typically displayed at the top of search engine results pages, labeled as an “Ad” and shown for both desktop and mobile searches.
If the customer is in the market for a Zero Turn Mower in your area, the SEM ads will display details pertaining to the search terms they entered with links directly
to your website.
Benefits: By utilizing SEM in your marketing mix, you will increase your dealership’s lead volume by driving more quality traffic.
What is Display Advertising?
Often referred to as banner ads, display ads are graphic ads that appear at the top and side of many websites and are displayed to targeted customers based on information known about them and their interests (ie, search history, interests, previous site visits and more). You can reach a large audience (impressions) with display advertising.
Benefits: By utilizing Display Ads, the brand along with your dealer logo will be shown to prospective customers which will drive qualified traffic to your website.
By providing additional touch points for researching consumers, display ads also help create future demand.
Why should I enroll in the True Radius Marketing Digital Program?
TRM is a qualified Google Partner so you can be confident knowing our Google Ad Certified Team has the knowledge, support, and resources to ensure your campaigns succeed. Our solutions are turn-key, meaning we do all the heavy lifting so you can focus on running your business. Campaigns can focus on: Search Engine Marketing, Display Advertising, Video Advertising, Social Advertising, and your choice of products (Mowers, Blowers and More).
Our partnership with most OPE Manufactures ensure your campaigns are 100% aligned with your brand's national efforts. This avoids competition, lowers your cost in the Google auction and maximizes our combined reach in the market.
In addition, you will receive a monthly call from your assigned Google Ad Certified Digital Advisor to review advertising performance, discuss your specific needs, answer any questions, and optimize your campaigns as required.
Branding & Campaign Marketing
At True Radius Marketing, we understand the most important piece of the outdoor power equipment retail puzzle is the independent dealer. You and your store, and your autonomy are what drive the industry. We don't believe shoving you into a box will benefit anyone that's why our custom-tailored programs work – because every one of them in uniquely designed to fit an individual dealer's needs.
