Organic Social Posting
Utilize organic social media
to keep your clients informed of upcoming product launches, events, promotions, etc… on Facebook, Instagram, LinkedIn, and more.
Targeted Social Media Advertising
Create a cohesive, collaborative mix of effective messaging, unique content, platform optimization, and highly targeted advertising. By clearly representing your business on social, OPE shoppers can learn, converse, inquire, engage, and decide.
Content & Creative
Keep your creative and offers fresh with our custom creative solutions. Our digital marketing experts and rock star designers work with businesses to create consistent and creative messages across all
marketing channels.
Why is Social Media Marketing So Powerful?
The experience of researching and purchasing outdoor power equipment has been fundamentally altered by digital, mobile, and social technologies. People can now access information at any time and from any location by simply pressing a button or scrolling their thumb. In today’s market, engaging with consumers is essential for building your brand. Social media marketing boosts sales, increases customer retention, and improves search engine visibility. Dealers have an opportunity to embrace social advertising and reap the rewards of interacting with customers in new and creative ways.
What is Social Media Marketing?
Providing consumers with a steady stream of interesting and relevant posts directly from your dealership about the brands you carry, and service is a critical component of dealership marketing today. Capturing and posting photos, testimonials, offers, events, and other local happenings to share on social media can be accomplished in a couple of ways:
Organic Posts
Used to engage with your current audience. You have a fan base; create content to connect with them and keep your dealership top of mind for purchases, service, events, and so on... To convert social followers into customers, TRM will utilize posts to highlight your personality and products, as well as to create a clear path to purchase.
Social Ads
Targeted paid posts from your social account that are written in your voice and reach specific targeted audiences across the social platform but within a radius around your dealership. TRM develops campaigns that have specific goals, which we call advertising objectives and then create ads within those campaigns to help you reach those objectives. TRM will develop a social ads strategy to find new in-market customers and convert them into followers of your dealership.
Why Should I Enroll with True Radius Marketing (TRM)?
TRM’s Social Media Team has the knowledge, support, and resources to ensure your social strategy is successful. Our solutions are turn-key, meaning we do all the heavy lifting so you can focus on running your business. Our full social strategy maximizes reach, traffic, and lead generation. TRM can also retarget users who have been to your website and utilize your customer list to re-engage with previous customers and discover new customers via “look-a-like” audiences.
You will receive a monthly call with your dedicated Digital Advisor to review social ad's performance, discuss your specific needs, answer any questions, and optimize your social strategy as required. LinkedIn, Instagram, TikTok and other social platform options are also available.
In addition, here are a few reasons many of the largest dealers trust and choose TRM:
• Full-Service Digital Agency 100% dedicated to OPE Industry
• Highly Experienced: Decades of experience in digital advertising
• High-Touch: Every client is paired with a Google Certified expert Advisor
• Client Reporting Portal: Real-time reporting on all channels including SEM, Social, OTT, Video, and Display
